These are the values of our nation! Discover what really moves us: "The most VALUABLE study in Germany" - a map to our hearts and desires plus a self-test.
At a time when the world is moving faster than ever before, this representative study offers a rare insight into the pillars that hold our society together. This comprehensive study not only highlights the personal and business values that are most important to the citizens of Germany, but also enables you to discover and reflect on your own values through a specially developed values test. This guide is indispensable for anyone who wants to understand how Germany's value landscape is shaped and how their own values fit into this picture.
What awaits you?
In-depth analysis and insights: Learn why health, family and justice are the top priorities of Germans and how these values differ across different age groups and genders.
A look behind the scenes: Discover the subtle differences between personal and societal values and how they influence daily life, decisions and overall well-being.
Exclusive Values Test: Take our values test to help you identify your own values. This tool offers you the opportunity to understand your personal priorities and see how they fit into the context of Germany's social values.
Strategic impulses: This study offers valuable insights for companies and organizations to effectively align strategies and cultures with the core values of their target groups.
This study was only made possible through close collaboration with great people and companies
- I would like to thank Jonathan Kurfess and Constanze Schumann-Plekat von Appinio for setting up and carrying out this representative study, which was particularly technically demanding.
- Prof. Erb and Alina Tilner from the Helmut Schmidt University in Hamburg, who carried out a comprehensive analysis of the data.
- Jeanette Okwu from Beyond Influence provided me with excellent support with her valuable marketing knowledge.
- The BIZZHeroes support entrepreneurs in bringing their personal values and those of their employees into the company and acting accordingly.
- Thanks also to Jule Bolzenius from the Trailblazers , who supported me with the initial concepts and approaches to this first values magazine.
Take the first step!
Whether you want to understand deep social trends, refine your entrepreneurial strategies, discover your own values or simply gain a fascinating insight into the values that shape Germany today - this study is your key. Download your copy or order the printed edition now and begin your journey to deeper understanding, personal reflection and strategic foresight.
Create the foundation for your fulfilling and valuable life.
Why over 70,000+ people play our value games
Valueneers Value Games
- Playful & easy introduction
- Clear process with game character
- Encourages natural conversations
- Perfect for personal use, relationships & teams
- Fits in any pocket
- Value for money winner
Other values and conversation cards
- Mostly theoretical introduction
- Often for already experienced people who reflect
- Loose questions without game structure
- Often limited to one context
- Often larger & more expensive cards
100% money-back guarantee
Try the Value Games completely risk-free for 30 days. If you are not 100% satisfied, you will get your money back!
The most VALUABLE study in Germany // Digital Download is perfect for you if you...
Frequently Asked Questions
Your values determine how you make decisions, lead relationships, and shape your life – often unconsciously.
When you know your own values, you gain clarity:
- Why certain things trigger you.
- Why some decisions feel right or wrong.
- Why you harmonize with some people – and not with others.
Engaging with your own values means living more consciously instead of just reacting.
Each game includes clear instructions that guide you through the process step-by-step.
You work with value cards, prioritizing, comparing, and reflecting – alone or with others.
The structured process ensures that you don't just talk about values, but truly make them tangible.
Additionally, you'll find accompanying videos that explain the games in an easy-to-understand way.
This allows you to get started right away.
Yes – and a particularly meaningful one at that.
The games are excellent for people you truly want to do something good for.
Because reflecting on one's own values creates clarity, strengthens relationships, and ultimately leads to more satisfaction and fulfillment.
A gift that not only surprises – but has a lasting impact.
Henry Martens
Hey there! I'm Hendrik, the inventor of Valueverse and developer of the world's MOST valuable games.
After over 20 years as an entrepreneur in the communication industry, I realized that success without values leaves you feeling empty. So, I gave away my shares and started anew. Today, I show people and institutions a method that makes coaching easy – yet deeply effective: games + values.
For about 10 years, I've been working as an NLP Master Coach and Systemic Business Coach for influential individuals and companies, aiming to leave the world more value-filled than I found it.
In the last two years, I've guided over 100,000 people to discover their true values. What started as a small game idea has become the Valueneers movement, where we transform coaches, trainers, and teachers into value experts, enabling them to act in a value-creating way in their jobs!
