The most VALUABLE study in Germany // Digital Download
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At a glance
- What: The values study “Die Werte der Deutschen” (The values of the Germans) as a PDF, 48 pages, with a self-test.
- Survey: 1,000 people in Germany, representative, on 32 values.
- Who: Survey by Appinio (Jonathan Kurfess, Constanze Schumann-Plekat), analysis by Helmut Schmidt University Hamburg (Prof. Erb, Alina Tilner), co-author Jeanette Okwu, supported by the BIZZheroes.
- Contents: Overall ranking of all 32 values, differences between generations, women and men, East and West, impulses for companies, self-test.
- Format: PDF, free download. The key figures are also online at valueverse.de (“Die Werte der Deutschen”).
- Language: German.
What really matters to people in Germany? We asked 1,000 people, representative, about 32 values. The result is the most VALUABLE study in Germany: 48 pages with all results, plus a self-test for your own values. Free as a PDF.
You can also read the key figures online, without downloading: The values of the Germans.
What's inside
- The overall ranking of all 32 values. At the top: health, family, justice.
- How values differ between generations, between women and men and between East and West.
- Impulses for values in companies. Small spoiler: innovation comes 26th out of 32.
- A self-test that puts your values next to those of the Germans.
Who is behind it
- Jonathan Kurfess and Constanze Schumann-Plekat from Appinio set up and ran the representative survey, and technically it was quite demanding.
- Prof. Erb and Alina Tilner from Helmut Schmidt University in Hamburg analysed the data.
- Jeanette Okwu from BEYONDinfluence brought in her marketing know-how as co-author.
- The BIZZheroes supported the study.
- Jule Bolzenius from the Trailblazers supported me with the first concepts.
Thank you all. Let's make the world more valuable.
Frequently asked questions
Does the study cost anything?
No. You download the PDF for free.
Who ran the survey?
Appinio ran the representative survey, Helmut Schmidt University Hamburg analysed the data.
What's inside?
The ranking of all 32 values, the differences between generations, genders and East and West, impulses for companies and a self-test for your own values.
Can I read the figures without downloading?
Yes. The key results are online on the page “Die Werte der Deutschen”.
Create the foundation for your fulfilling and valuable life.
Why over 70,000+ people play our value games
Valueneers Value Games
- Playful & easy introduction
- Clear process with game character
- Encourages natural conversations
- Perfect for personal use, relationships & teams
- Fits in any pocket
- Value for money winner
Other values and conversation cards
- Mostly theoretical introduction
- Often for already experienced people who reflect
- Loose questions without game structure
- Often limited to one context
- Often larger & more expensive cards
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The most VALUABLE study in Germany // Digital Download is perfect for you if you...
Frequently Asked Questions
Your values determine how you make decisions, lead relationships, and shape your life – often unconsciously.
When you know your own values, you gain clarity:
- Why certain things trigger you.
- Why some decisions feel right or wrong.
- Why you harmonize with some people – and not with others.
Engaging with your own values means living more consciously instead of just reacting.
Each game includes clear instructions that guide you through the process step-by-step.
You work with value cards, prioritizing, comparing, and reflecting – alone or with others.
The structured process ensures that you don't just talk about values, but truly make them tangible.
Additionally, you'll find accompanying videos that explain the games in an easy-to-understand way.
This allows you to get started right away.
Yes – and a particularly meaningful one at that.
The games are excellent for people you truly want to do something good for.
Because reflecting on one's own values creates clarity, strengthens relationships, and ultimately leads to more satisfaction and fulfillment.
A gift that not only surprises – but has a lasting impact.
Henry Martens
Hey there! I'm Hendrik, the inventor of Valueverse and developer of the world's MOST valuable games.
After over 20 years as an entrepreneur in the communication industry, I realized that success without values leaves you feeling empty. So, I gave away my shares and started anew. Today, I show people and institutions a method that makes coaching easy – yet deeply effective: games + values.
For about 10 years, I've been working as an NLP Master Coach and Systemic Business Coach for influential individuals and companies, aiming to leave the world more value-filled than I found it.
In the last two years, I've guided over 100,000 people to discover their true values. What started as a small game idea has become the Valueneers movement, where we transform coaches, trainers, and teachers into value experts, enabling them to act in a value-creating way in their jobs!