These are the values of our nation! Discover what truly moves us: "Germany's Most Valuable Study" – a map to our hearts and desires, plus a self-test.
At a time when the world is moving faster than ever before, this representative study offers a rare insight into the pillars that hold our society together. This comprehensive study not only sheds light on the personal and business values that matter most to German citizens, but also allows you to discover and reflect on your own values through a specially developed values test. This guide is essential for anyone who wants to understand Germany's value landscape and how their own values fit into this picture.
What awaits you?
In-depth analyses and insights: Learn why health, family and justice are the top priorities of Germans and how these values differ across different age groups and genders.
A look behind the scenes: Discover the subtle differences between personal and societal values and how they influence daily life, decisions, and overall well-being.
Exclusive Values Test: Take our Values Test to help you identify your own values. This tool offers you the opportunity to understand your personal priorities and see how they fit into the context of German societal values.
Strategic impulses: This study offers valuable insights for companies and organizations to effectively align strategies and cultures with the core values of their target groups.
This study has only been possible through close cooperation with great people and companies
Thank youJonathan Kurfess and Constanze Schumann-Plekat from Appiniofor setting up and conducting this representative study, which was particularly technically demanding.
Prof. Erb and Alina Tilner from the Helmut Schmidt Universityin Hamburg, who carried out a comprehensive evaluation of the data.
Jeanette Okwu of Beyond Influencegave me excellent support with her valuable marketing knowledge.
The BIZZHeroessupport entrepreneurs in bringing their personal values and those of their employees into the company and acting accordingly.
Thanks also toJule Bolzenius from the Trailblazerswho supported me with the initial concepts and approaches for this first values magazine.
Take the first step!
Whether you want to understand deep social trends, refine your business strategies, discover your own values, or simply gain fascinating insight into the values that shape Germany today, this study is your key. Download your copy or order the print edition now and begin your journey toward deeper understanding, personal reflection, and strategic foresight.
