The most VALUABLE study in Germany // Digital Download

These are the values ​​of our nation! Discover what really moves us: "The most VALUABLE study in Germany" - a map to our hearts and desires plus a self-test.

At a time when the world is moving faster than ever before, this representative study offers a rare insight into the pillars that hold our society together. This comprehensive study not only highlights the personal and business values ​​that are most important to the citizens of Germany, but also enables you to discover and reflect on your own values ​​through a specially developed values ​​test. This guide is indispensable for anyone who wants to understand how Germany's value landscape is shaped and how their own values ​​fit into this picture.

What awaits you?

In-depth analysis and insights: Learn why health, family and justice are the top priorities of Germans and how these values ​​differ across different age groups and genders.
A look behind the scenes: Discover the subtle differences between personal and societal values ​​and how they influence daily life, decisions and overall well-being.
Exclusive Values ​​Test: Take our values ​​test to help you identify your own values. This tool offers you the opportunity to understand your personal priorities and see how they fit into the context of Germany's social values.
Strategic impulses: This study offers valuable insights for companies and organizations to effectively align strategies and cultures with the core values ​​of their target groups.

This study was only made possible through close collaboration with great people and companies

• I would like to thank Jonathan Kurfess and Constanze Schumann-Plekat von Appinio for setting up and carrying out this representative study, which was particularly technically demanding.
• Prof. Erb and Alina Tilner from the Helmut Schmidt University in Hamburg, who carried out a comprehensive analysis of the data.
• Jeanette Okwu from Beyond Influence provided me with excellent support with her valuable marketing knowledge.
• The BIZZHeroes support entrepreneurs in bringing their personal values ​​and those of their employees into the company and acting accordingly.
• Thanks also to Jule Bolzenius from the Trailblazers , who supported me with the initial concepts and approaches to this first values ​​magazine.

Take the first step!

Whether you want to understand deep social trends, refine your entrepreneurial strategies, discover your own values ​​or simply gain a fascinating insight into the values ​​that shape Germany today - this study is your key. Download your copy or order the printed edition now and begin your journey to deeper understanding, personal reflection and strategic foresight.